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Landing page:
                                                        mantracgroup.com/en-ta/
                                                        used-and-rental-event
                                                        Google Play and App Store:
                                                        search for: Mantrac



















       credit must go to Mantrac. In fact, Mantrac   Right there on their phone, they have   as well as whatever service history
       have really thrown down the gauntlet with   direct contact with us via WhatsApp   exists. Everything is transparent.”
       this event and other dealers are already   so that they can ask us about anything
       seeing the potential of doing something   at any time. Also, because the app   With over 2000 users already signed
       similar in their markets. I                                          up to the app, plans are underway on a
       now see that my role will be                                         new, improved next-generation version.
       making available to others   “…because the app links directly to
       our collective learnings and   CatUsed.com, they can see a complete   Yet more proof, were it needed, that
       best practices, to ensure we                                         when it comes to today’s digital world,
       can all build on this success.”  list of our stock in real time.”    you can never afford to stand still
                                 Fathallah Adami, Group Demand              and allow others to catch up. ■
       Nor does it stop there;   Generation Manager
       another key element of the
       Mantrac digital strategy
       for the used and rental Cat market   links directly to CatUsed.com, they can
       has been to create their own app.  see a complete list of our stock in real
                                         time. Which, when you’re dealing in
       Fathallah Adami, Group Demand     used equipment, can change daily.”
       Generation Manager explains. “The
       app has proved to be a fantastic way   “We also publish against each machine:
       for us to build trust with our customers.   its price, any pre-sales servicing,





                                                                                                        Cat Magazine 7
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