Page 3 - 2338-JA_Delmas-GB

Dear Reader,
Over the years, Cat Magazine has returned to We are also supporting our dealers in their
®
one particular theme: the ingenuity, imagination fleet management by helping to maximize the
and resilience of the Cat family to not just adapt benefit gained from market data, including used
to change but to thrive from it. equipment prices, via the Cat Used Price Advisor
app, as well as extensive digital activity to
The last few months have been particularly promote The Cat Rental Store website, to ensure
challenging, and many of us have had to look at we’re reaching the largest possible audience and
our businesses and ask how we can move faster creating new leads.
to a more sustainable model. We have seen
more and more customers moving to a rental or Initiatives like this are a direct result of us
used option. It makes sense when you consider listening to our customers. It is how we stay
Cat machines are made to last and endure the relevant and why we’re able to innovate. Other
toughest working conditions. examples of our new digital solutions: the new
Cat Rental Store customer portal that provides a
It has meant the global Cat dealership has had superior logged-in customer experience, and the
to respond quickly to meet this need for services Cat Dealer Rental Software that helps dealers
and sustainable solutions. One way we’ve optimize their fleet management and run efficient
been able to do this has been by significantly operations.
improving our digital offering with new tools and
solutions. You’ll read in one of the articles how Our aim is to become a leader of customer
an online event organized by Mantrac introduced value in every mature rental market, something
new ways they can support and educate we’re already well on the way to achieving.
customers throughout their journey.
Pierre-Alain Masson,
Global Rental & Used Equipment
Services Department Head

WHAT INSPIRES OUR
Contributors

Ralph Fiedler, Cornelia Landes, Baris Sayin, Rachel Wallace,
Zeppelin Rental Zeppelin Rental Caterpillar Caterpillar
Ralph is an expert in the rental Cornelia joined Zeppelin Rental Baris joined Caterpillar in Rachel has been with Caterpillar
of construction machines, ten years ago in the marketing November 2020 having worked for 9 years. She is currently in
equipment and containers. Within department. She specializes for twenty years at the Cat the Brand Team working as a
his career at Zeppelin Rental he in internal and external dealer, Borusan. Born in Istanbul, content developer, copywriter
established two rental stores and communications, public relations, Turkey, he studied mechanical and brand instructor. She lives
has been a rental store manager social media and content marketing engineering. Always an with her husband, a Caterpillar
since 2014. Before joining and loves to tell inspiring stories ambitious person who aims high engineer, and young daughter
Zeppelin 30 years ago, he built about the company she works in whatever he is doing, Baris who absolutely loves excavators.
a gas pipeline in Russia. Ralph for and its customers. Cornelia is continually looking to make She often describes her family
also has a passion for driving likes all sorts of food, music and positive changes in every aspect as ‘bleeding yellow’. They live
fast cars, in particular, his Opel travelling with her campervan. of his life. Believing, if you work on the family farm in northern
GSI ‘Flash’. His dream is to one Her favorite holiday destination hard, everything else will follow. Ohio where they enjoy long walks
day see a Nascar-race live. so far has been Albania. through woods and gardening.

Cat Magazine 3