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GLOBAL OPERATOR CHALLENGE BY THE NUMBERS:
• 10,000 machine demos
• 5,000 technology demos
• Significant increase in engagement with
Challenge Content on Social Channels

THOMAS MURPHY SEBASTIAN BEHR
RUNNER UP RUNNER UP

Global Market Professional with Caterpillar. performance. After an incredible 487 or a few liters of fuel. It really adds
“They were designed for motor graders, days, Canadian operator Jaus Neigum up. This competition honors that.”
skid steers, mini excavators, wheel came out on top and won a VIP trip for
loaders and articulated trucks. At the two to a Caterpillar facility of his choice. Jessica Nunley, Global Marketing
regional levels, we were more restrictive Second-place finisher was Thomas Innovation Manager for Caterpillar, sums
about the events and machine types to Murphy from Ireland and third-place up the team effort. “Caterpillar really
be uniform and consistent. We required finisher Sebastian Behr from German. flexed its global muscles. Everybody
challenges to be set up for a wheel had the same mission, and worked
loader, a mini excavator, a medium “This is the largest marketing program collectively to create a competition that’s
excavator and a track type tractor.” Caterpillar has ever put on,” said Robyn. still being discussed on social media
“Coordination at so many different levels today. I’m always asked when we’re going
The variety of machines tested operators’ and across a world of locations and to do it again and how to sign up.” n
skills and mental toughness, as well as languages is exceptionally complicated.
their ability to take advantage of machine It just shows the pride we have in Additional details at: www.cat.com
agility and versatility. Scores also reflected operators and the pride they should
the use of technology, such as Cat have in themselves. Operators can
Production Measurement and Cat Grade make a huge difference in productivity,
Control systems, to enhance machine even by just saving a few minutes

Cat Magazine 7