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Dear Reader,

Right now, the world is facing unprecedented Perhaps the biggest recent challenge has
challenges from the coronavirus pandemic. been the change in working practices – homes
Much of this issue shows how we’re working are becoming offices, close-knit teams are
with dealers and customers to adapt to this “new socially distancing and we are doing more
normal”. online collaboration to enable our customers to
work uninterrupted. As a leader in telematics
We have already learned about one critical and online equipment management services,
area – the resilience of supply chains against we are continuing to adjust and make it easier
disruption. In support of this, our Retail Electric to connect with customers through product
Power Solutions division supplies power to webinars, virtual Q&As, online training and
the entire food supply chain range, including much more. The article about the Malaga
everything from agriculture to distribution centers Demonstration and Learning Center highlights
and supermarkets. those efforts.

In this issue, we cover projects in food I hope you enjoy this second edition of Cat
production and distribution in two countries. In Magazine for 2020 and learn about our steadfast
Lebanon, Cat generators are vital to production commitment to our customers. As we build
®
at Hawa Chicken. In fact, in some locations new ways to work, I am confident we will come
they are the only source of electricity. And, out of this stronger and continue to grow.
for Jerónimo Martins, Portugal’s biggest food
distribution company, two new C18 Power Neil Smith,
Density generator sets provide backup power. Sales Manager Electric Power Retail

WHAT INSPIRES OUR
Contributors

Oscar Oliveira, Tom McCubbin, Sabine Kirmair, Zeppelin George Chami, M.
STET, SA Caterpillar Rental GmbH Ezzat Jallad & Fils

Oscar joined STET Portugal Before coming to Caterpillar, At Zeppelin Rental, Sabine is After earning a degree in
in 1996 as a Diesel Gensets Tom worked at a competitor’s a Junior Press Officer with the computer science George
Salesman. In 1999, he took on dealership as Construction PR & Communication team. decided to take a new direction
the challenge of developing Salesman for Scotland. Today, In addition to construction and joined Cat dealer M.
the natural gas segment he is a Senior Sales Support equipment, Zeppelin Rental Ezzat Jallad & Fils in 2013
as a Sales and Customer Specialist for Caterpillar in the also offers customers temporary as a Product Support Sales
Manager. Oscar became Power UK, which covers small wheel infrastructure and construction Representative (PSSR). Since
Solutions Product Manager loader, compact track loaders logistics solutions. Sabine can 2018 George is now a Senior
in 2006 and is responsible for and skid steer loaders for EAME no longer walk past construction PSSR and covers north Lebanon.
stock management, pricing, and Eurasia. Tom has been with sites without checking to see if George’s hobbies are basketball,
product consistency and Caterpillar for about 1.5 years and Zeppelin Rental is represented. In swimming and diving. He also
technical solutions support. his hobbies include helping on the her free time, she enjoys cycling enjoys traveling and spending
He enjoys traveling and family farm and playing rugby. on her racing bike and spending time with his two boys.
spending time with his wife, time with friends and family.
two daughters and friends.

Cat Magazine 3