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Dear Reader,

I welcome you to this first issue of Cat One key element is making sure the right parts
®
Magazine for 2021. Coming out of an are available in the least amount of time so
exceptionally difficult and unpredictable year, I customers can continue to operate. However,
am pleased to say that our focus on customer we also understand that there are many
success has never been stronger. You will options for parts in the market, but there are
see that as you read the articles inside. not many competitors that can offer complete
solutions like Caterpillar and Cat dealers.
As Sales Execution Manager, I am often
asked what we are doing to better understand Our efforts come down to helping customers
and serve customers. While there is no one, get the most out of our equipment – extending
simple answer, I can say that our goal is to maintenance, service or repair intervals,
be number one in our industry. We believe a anticipating operating costs, demonstrating
major pathway to accomplishing this is not how technology can save money and
only about having the best product, but also increase productivity, long-term warranties,
providing the best customer experience. flexible financing and much more. We have
a complete portfolio of comprehensive and
That’s why we are putting great effort into digital solutions that help our customers
better understanding what customers want to succeed, now and in the future.
and need as well as how we can engage, not
just to meet industry standards, but to surpass I hope you enjoy this customer-focused edition
them. It includes the development of the right of Cat Magazine as we will continue to feature
services, solutions and technologies that we this important theme throughout future editions.
want to deliver to our customers at the right time.
In fact, we have specialists in place who are Peschl Herwig,
constantly improving our after sales products Execution Manager, EAME,
and services to meet customers’ needs. CIS and Asia Pacific

WHAT INSPIRES OUR
Contributors

FathAllah Adami, Charline Duval, Caterpillar Daniel Carro, Caterpillar Dawn Stage, Caterpillar
Mantrac Group
Charline joined Caterpillar nearly After first joining the Caterpillar Dawn has been with Caterpillar
FathAllah has more than 10 two years ago as a graduate Marketing Training Class 062 in for 25 years. She started
years of international experience intern in Geneva and supports 2006, Daniel has now worked with the Brand Strategy and
in delivering strategic, B2B second level dealer deployment for Caterpillar for just under 15 Activation team in 2005 and
marketing campaigns for in Europe. Today, she is the years. He has held several BCP has held different positions
OEMs and dealers. He joined Building Construction Products representative and connectivity within the team. Dawn currently
Mantrac Group in 2018 and is (BCP) marketing communications positions, however, for the past manages global sponsorship
currently implementing sales specialist covering the AME three years, Daniel has been activations and is representing
and marketing activities for 12 and Eurasia regions. Prior to working on the product support the Marketing and Brand division
countries. FathAllah focuses on Caterpillar, Charline was an side. He has lived in several on a special recruiting project
digital transformations through account manager at several countries, including the US to change perceptions of the
apps and tools enabling delivery digital agencies in Switzerland, and UK and currently lives in technician role. Her son starts
of higher quality content, leading Singapore and London. Her Spain. His interests are music, ThinkBig™ in August 2021.
to better customer experience. hobbies include snowboarding, engineering and barbecuing.
He always stays true to himself mountain climbing, diving,
and excels in what he does sailing and anything else
to positively impact lives. related to warm water.

Cat Magazine 3