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Cat Certified Rebuild Solutions
REBUILD FOR
A SUSTAINABLE
TOMORROW
RETURN END-OF-LIFE MACHINES, SYSTEMS AND
COMPONENTS TO LIKE-NEW CONDITION
Caterpillar has always been known for the unrivalled
quality of its machines. But less known is that they are
built to be rebuilt. One company that has embraced the
rebuild offering and is driving to develop the Cat Certified create warm leads and opportunities by pinpointing
Rebuild market is Cat dealer Finning UK & Ireland. those machines that would really benefit from a
rebuild. The result has been that we’ve seen our
rebuild business double every year since 2019.”
With rebuilds not widely understood by customers
yet offering fast, highly sustainable and Finning UK & Ireland has also found having a range
incredibly cost-effective alternatives to buying of bespoke rebuild options means they can offer their
new, the potential for Cat dealers is vast. customers the right solution at the right budget.
Tim Ballard, Head of Production Management, At the top level is the Certified Machine Rebuild
Finning UK & Ireland, explains. “As recently as three (CMR), which takes the machine down to its bare
years ago, our approach to the rebuild process was chassis and can mean replacing hundreds of different
quite passive. But over the years, our approach components, resulting in a like-new machine, zero
has become much more focused and extremely hours on the clock and a new serial number.
targeted. Now it’s driven by data insight using
Caterpillar Logic, combined with other data such as Then there’s the Certified Powertrain Rebuild
PSE leads, condition monitoring, and Cat Inspect (CPT), which strips down and reconditions all the
and Cat Ware Management. All of this allows us to powertrain components: engine, transmission,
18 Cat Magazine