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Dear Reader,

It is with great please that I introduce this new that can help our customers make better,
edition of the Cat Magazine. Once more we and more informed decisions.
have reached out to our business and partners
for interesting and informative stories that Tracking and monitoring machine performance
reflect us and our values around the world. can help to fill labor gaps, reduce costs,
enhance safety while all the while making
With fuel prices spiraling, it can make all jobsites safter and more profitable.
the difference when it comes to job site
profitability. Caterpillar’s continued investment When you consider we now have over one
in new technology is resulting in machines million connected assets, this puts Caterpillar
that there even more efficient to run. Doing in a strong position, where we can continually
more with less fuel is part of the DNA of improve both our machine designs and services.
our equipment and our technology and
data management are key factors to saving All of which is a great source of pride and
energy and increasing productivity. motivation for our employees and our
dealers, as they know they are part of
In this edition of Cat Magazine, you will find helping to build tomorrow’s infrastructure
an article on Cat Productivity and how it is that will improve our quality of life.
helping to identify areas for improvement in
how machines are being utilized by detecting I hope you enjoy this edition and
and fixing high idle time or determining the wish you a lovely summer.
optimum distances between cycle segments.
Valéry Ambuhl,
With the solution nearly always being data, Marketing Manager –
Caterpillar has invested heavily in data Global Construction & Infrastructure
management systems and applications Marketing Innovation EAME

WHAT INSPIRES OUR
Contributors

Simon Husemann, Valeria Itu, Sophia Feher, Gunder Grimsrud,
Zeppelin Caterpillar Zeppelin Pon Norway
Simon comes from a construction Valeria is a social media and Sophia is Head of Marketing and Gunder originally started at Pon
family. His father worked in the analytics specialist, managing the Sales Promotion at Zeppelin over 30 years ago. Originally a
industry for over 25 years. So, it social media channels in EAME for Austria, where she is responsible field mechanic, Gunder became
was inevitable that at 16, Simon Building Construction Products and for strategy, planning and their the manager of Pon Equipment
would start an apprenticeship lead marketing analytics in EAME. marketing and communications at Rudshøgda before taking up
as a construction equipment When at University, her Bachelor’s budgets. To bring some balance his current role as Key Account
technician. Over the years, he thesis was on establishing the to her life, Sophia practices Manager in charge of some of
has worked as an application relationship between innovation yoga and spends time in Pon’s largest customers. Married
engineer, salesman and now and the financial performance of her studio sculpting clay. with two grown-up children, he
senior product manager at high-tech companies. Outside of loves traveling, hiking, hunting
Zeppelin. When not working work she loves to travel, has a and working in the forest.
you’ll find him in the Alps passion for art history and cross fit.
hiking or mountaineering.

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