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8. When you read an article in Cat Magazine, is it typically the first 12. Looking at the type of articles covered in Cat Magazine, which are
time you hear about that story (new products, technologies, other of greatest interest to you? (please tick)
customer projects, etc.)? 1 = Not interesting
□ Yes 2 = Average
□ No, I usually have discussed the same subject with my local dealer 3 = Interesting
□ No, I usually have discussed the same subject with other business Operator/maintenance tips that can help me do my job better:
partners (word of mouth) 1 □ 2 □ 3 □
□ No, I usually read about the stories on the Internet (cat.com, dealer
website, press circle, etc.) New product introductions:
1 □ 2 □ 3 □
Cat technology/innovation articles:
9. How do you prefer to read Cat Magazine? (multiple selections 1 □ 2 □ 3 □
possible)
□ Printed magazine Sustainability:
□ Flipbook 1 □ 2 □ 3 □
□ Cat Magazine App
□ Printed and online magazine Product/Customer stories:
1 □ 2 □ 3 □
More information on the 60+ Cat Services/Support Solutions:
10. Are you aware of the online flipbook and/ or the Cat Magazine 1 □ 2 □ 3 □
app?
□ Yes, I know the online flipbook Stories that show how Cat customers are building a better world:
□ Yes, I know the Cat Magazine App 1 □ 2 □ 3 □
□ Yes, I know both
□ No. Please go to question 11. Thought leadership from Cat experts:
1 □ 2 □ 3 □
Caterpillar, dealer and/or customer profiles:
ARTICLES AND SUBJECTS 1 □ 2 □ 3 □
Corporate initiatives (e.g. Caterpillar building a new factory):
11. Do articles and success stories covered in Cat Magazine 1 □ 2 □ 3 □
influence your purchasing and repurchasing decisions? (multiple
selections possible) Behind the scenes at Caterpillar:
Yes, they have an impact on my decision to: 1 □ 2 □ 3 □
□ purchase new products, used products or to rent equipment
□ buy equipment management solutions and/or services
(maintenance or service contracts, Product Link, etc.) 13. Do you read magazines published by other construction
□ buy genuine Cat parts (batteries, drive trains, etc.) equipment manufacturers? If so, which manufacturer?
□ Volvo (Volvo Spirit)
□ buy advanced technologies to improve productivity (AccuGrade,
Flexport tires, etc.) □ Komatsu (Komatsu Times)
Or □ Hitachi (Ground Control)
□ JCB (Terrain)
□ No, they do not influence my purchasing decisions
□ Other (please specify)

□ No, I do not read magazines from other construction equipment
manufacturers

14. In a few words, how would you describe the quality and
usefulness of the information found in Cat Magazine?

THANK YOU FOR YOUR TIME.

All personal information will remain for internal Caterpillar and Cat dealer use and will not be shared with external
parties for any commercial purposes.