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READERSHIP SURVEY – YOUR

OPINION COUNTS

Just as we are working to improve Cat equipment,
we also work to enhance Cat Magazine and want
this publication to be a valuable tool for you. So to
help shape the magazine to your interest, could you
please answer the few questions below. It only takes
five minutes, and the first 10 respondents will
receive a new Cat hat.

Fill in the survey online:
www.catmagazinesurvey.com
4. What would best describe your company’s main area of business
Or mail this printed questionnaire to: and activities?
Caterpillar SARL □ Small scale construction
□ Heavy machinery / large earthmoving or road works
Cat Magazine - Alissa Green □ Quarry and aggregates
Route de Frontenex 76 □ Waste and industrial applications
1211 Geneva □ Paving
Switzerland
□ Mining
□ Plant hire / rental
□ Power Systems customers (electric power, marine, oil & gas, etc.)
□ Other industries (please specify)

YOUR PROFILE
INFORMATION VALUE
1. Please tell us more about you
5. What’s the most important reason(s) why you read Cat Magazine?
Company name:
□ Helps me stay connected to my dealer
□ Helps me understand new products and technologies
First name, last name: □ Helps me stay connected with Caterpillar overall
□ Helps me learn and stay up to date on industry thought leadership

Country: 6a. How many people in your company read your copy of Cat
Magazine?
□ Just me
Email: □ Me and one other person
□ 3 to 4 people
□ 5 or more
2. What best describes your profile and position?
□ Owner operator (small enterprise) 6b. If other people read your copy, who are they? (multiple selections
□ Operator possible)
□ Service technician □ Owner operator (small enterprise)
□ Fleet manager □ Operator
□ Solution provider / Designer □ Service technician
□ Managing director / Purchaser □ Fleet manager
If you are not part of an enterprise (customer or Caterpillar), please □ Solution provider / Designer
tick “Not relevant” below and go to question 5. □ Managing director / Purchaser
□ Not relevant, I am (please specify): □ Other (please specify)

3. Does your company have Cat machines in your fleet? 7. Are you happy with how many Cat Magazine issues are published
□ Yes, Cat machines represent more than 50 percent of the fleet per year?
□ Yes, Cat machines represent less than 50 percent of the fleet □ Yes, 3 times per year is just right
□ No □ No, I would like Cat Magazine to be published ___ per year

Cat Magazine 21