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INTRODUCING CAT TRIAL 10: TECH TEST
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CAT PROMOTES TECHNICIAN
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CAREER OPPORTUNITIES

WITH A REALITY

TV-STYLE COMPETITION

Think about the last time your engine
needed maintenance. Or, when you
wanted to be certain your fleet was
operating at peak capacity. Perhaps,
you needed help understanding
what your equipment’s
system fault codes mean.

You likely consulted with one of of the importance of the service two attributes our customers rely on
Caterpillar’s unsung heroes: a technician role within the industry. when choosing Cat. The technicians
qualified dealer technician. They’re How? By incorporating them into the were required to run a timed course and
the backbone of our dealership popular Cat Trials video series. complete a series of challenges accurately
network and bring a competitive edge related to their profession,” said Archie.
to our customers’ businesses. In the past, the Cat Trials showcased
expert operators completing imaginative The course consisted of five main
Gone are the days when service challenges that highlighted the power, challenges; mechanical aptitude, problem
technicians were only out in the dirt. These versatility and precision of Cat machines. solving, the desire to learn, computer
days, they’re working with 3D-modeling, For instance, past trials have included skills and a safety mindset. Each aligns
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advanced technology and more. a game of giant Jenga , a moving golf with the qualities Caterpillar looks for
green on a Cat 793F and, most recently, when hiring its technicians. For example,
Looking forward, however, there’s a an imaginative game of PAC-MAN™. to complete the mechanical aptitude
growing labor gap between the number challenge, technicians had to reference
of skilled service technicians available But this year, the team changed a 2D drawing with limited information,
and the number needed. Not just at direction to focus on the human power then create a 3D-model of that drawing
Cat dealers, but industry-wide even of service technicians, who make Cat using an assortment of parts.
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as in-house customer technicians. customers’ machines and engines run.
Eighteen technician contestants
“Globally, there is a tremendous demand “This year, we shifted gears from machine participated from across the US, including
for service technicians. Cat dealers need demonstrations and operator skills to three women. “The goal is to showcase
about 10,000 a year for current demand. focus Cat Trial 10 on the importance of people who represent the types of
And, over the next five years, that’s likely trained service technicians,” said Archie. candidates Caterpillar wants to recruit,”
to increase to anywhere from 13,000 up to said Dawn Stage, part of the Technician
16,000 yearly,” said Archie Lyons, Creative “We wanted to create something that Marketing Team for Caterpillar.
Director for Caterpillar Global Brands. demonstrated just how highly skilled
these techs are to build interest in the For those interested in becoming a
To help recruit and fill so many positions, technician career path. Meanwhile, we Cat technician, there are a variety of
Caterpillar is raising awareness wanted to test their skills and endurance, pathways and resources. “One of our

10 Cat Magazine