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Dear Reader,

Thank you for taking a moment to read Cat We are committed to sustainability as a key area
Magazine. The magazine gives us an opportunity of focus. Many of the articles in this edition of Cat
to showcase how Caterpillar and our dealer Magazine highlight the progress we are making
network each contribute to develop and deliver in helping our end-users begin the journey to a
innovative solutions across the range of products reduced carbon future.
and services to better meet the needs of our
customers. It also gives us the opportunity to It gives me great pride to see the ways in which
spotlight how our customers like you, are using we are implementing solutions that help our
our products and services. customers achieve their business objectives and
make a better world for the generations to come.
Caterpillar continues to make investments in
industry-leading innovative technology to give Christophe Pelé
them the best user experience of our products Caterpillar Senior Vice President
and services. We are also investing in new Europe, Africa, Middle East
ways to deliver value to our customers through and Eurasia Distribution
ecommerce, predictive analytics and targeted
digital marketing.

WHAT INSPIRES OUR
Contributors

Dan Bruch, Caterpillar Omar T. Sherif, Zahid Tractor Diana Ochero, Caterpillar Kate Gallagher, Caterpillar

With 28 years at Caterpillar Dan Omar studied at Imperial College Diana joined Caterpillar in 2018 Kate is a passionate supporter
has held positions in product London, has been a Private Banker, as a Graduate intern, and her of the Oxford comma and of
support, service and sales training, Asset Manager and Investment favorite memory in this role Cat products. With 20 years
sales management, product Advisor, specializing in Derivatives, was organizing the 2018 Cat of experience in the marketing
and marketing strategy, and is worked for the Ministry of Culture, European Operator Challenge in communications space, she is
a member of the Construction Saudi Arabia and is accomplished at Malaga. Today, she is Marketing currently using her skills to help
Industries global sustainability both the piano and violin. He is also Communications Consultant for develop informative, engaging Cat
marketing leadership group. a PADI dive master, motorcyclist Europe in Construction Industries Reman marketing content. In her
Married with two adult children, and enjoys developing his skills in Services Division (CISD), helping free time, she can generally be
when not working Dan is also a cyber security and bug bounties. to develop impactful, strategic found with her nose in a book or
huge model railroad enthusiast. and creative campaigns. She is out snowboarding.
also an enthusiastic fan of true
crime and investigative journalism
podcasts.

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