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Cat Trial 13
GOODNIGHT,

GOODNIGHT,

CONSTRUCTION SITE.

CAT TRIAL 13 WAS INSPIRED BY THE TIMELESS CLASSIC
BY SHERRI DUSKEY RINKER AND TOM LICHTENHELD

You work hard on job sites every day. Digging, hauling,
and dumping; you’re doing the work and building a brighter
future for people worldwide. And then you leave. But what
happens when the machines are left alone at night?

That’s the question at the heart stories. One night, while reading it
of the best-selling Goodnight, to her, it occurred to me it would be
Goodnight, Construction Site, and a great story to show the dedication
it’s the same question the team of our Cat Dealer Services. Because
Cat Trial 13 wanted to answer. when our customers (and their kids)
go to bed, that’s we get to work.”
This Cat Trial charmingly captures
the stars of the book: Crane Truck, While the response from customers
Cement Mixer, Dump Truck, Bulldozer has been nothing but positive, Archie
and Excavator with some exceptional explains, “We know many of our
casting from actual Cat machines. customers own multi-generational
businesses. And their key business
The end result is a heartwarming goal is to leave a strong, thriving
celebration of the great work businesses to their children. So, it
done every single day on every wasn’t a surprise that we’ve received
construction site worldwide. While an outpouring of heartwarming
Landing page: capturing the commitment, Cat comments about how our customers
cat.com/en_US/articles/ are teaching the next generation.” ■
cat-trials/goodnight-goodnight- dealers constantly show to make it
construction-site.html happen – any time, day or night.
Video:
youtube.com/ For Archie Lyons, Creative Director &
watch?v=54SwA-tuh6Y Sr. Market Professional at Caterpillar,
its creator, he was inspired by his own
connection to the book. “Goodnight,
Goodnight Construction site is one
of my daughter’s favorite bedtime

12 Cat Magazine