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Mantrac are bringing their very best used machines to
an even wider audience than ever before

USING DIGITAL

TO GET CLOSER

TO OUR

CUSTOMERS

The move to eCommerce and everything digital has
been gaining pace and significance during the global
pandemic. Now, more than ever, seeing the opportunities
this offers is crucial to the success of any business.

One such company doing precisely that Cat dealer goes through before offering
is Mantrac, one of the world’s largest pre-owned equipment for sale.
authorised Cat dealers, with customers in
East and West Africa, including Uganda, Everything about the event was a huge
Kenya, Tanzania, Ghana and Nigeria. success, from the larger than expected
number of attendees to the fact that
Initially, the intention was With such a large area to cover, they primarily a customer relationship
decided the best way to get closer to experience generated a number of sales.
to host these events every their customers was to host a live digital
event and invite them to attend. Initially, the intention was to host
three months, but, already, these events every three months,
Mantrac can see such a Hosted by Daniel Kijo, an award winning but, already, Mantrac can see such a
Tanzanian journalist, the multimedia demand for them that they will soon
demand for them that event, which focused on the rental and become a monthly occurrence.
they will soon become used Cat market, included videos, product
demos and a how-to section that showed Anna Ljosne, Cat Used Equipment Rep for
a monthly occurrence. prospective customers what they should the region has nothing but praise for the
look out for when buying used machines, energy and enthusiasm Mantrac brought
as well as educating customers about to making an idea come to fruition. “We
the extraordinary process of checks, were able to support the event by raising
repairs and servicing that only a certified awareness across Cat channels but all

6 Cat Magazine