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Dear Reader,
Over the years, Cat Magazine has returned benefit gained from market data, including
®
to one particular theme: the ingenuity, used equipment prices, via the Cat Used
imagination and resilience of the Cat family to Price Advisor app, as well as extensive digital
not just adapt to change but to thrive from it. activity to promote The Cat Rental Store
website, to ensure we’re reaching the largest
The last few months have been particularly possible audience and creating new leads.
challenging, and many of us have had to look
at our businesses and ask how we can move Initiatives like this are a direct result of us
faster to a more sustainable model. We have listening to our customers. It is how we stay
seen more and more customers moving to a relevant and why we’re able to innovate.
rental or used option. It makes sense when Other examples of our new digital solutions:
you consider Cat machines are made to last the new Cat Rental Store customer portal
and endure the toughest working conditions. that provides a superior logged-in customer
experience, and the Cat Dealer Rental
It has meant the global Cat dealership has had Software that helps dealers optimize their fleet
to respond quickly to meet this need for services management and run efficient operations.
and sustainable solutions. One way we’ve
been able to do this has been by significantly Our aim is to become a leader of customer
improving our digital offering with new tools value in every mature rental market, something
and solutions. You’ll read in one of the articles we’re already well on the way to achieving.
how an online event organized by Mantrac
introduced new ways they can support and Pierre-Alain Masson,
educate customers throughout their journey. Global Rental & Used Equipment
Services Department Head
We are also supporting our dealers in their
fleet management by helping to maximize the

WHAT INSPIRES OUR
Contributors

Ralph Fiedler, Cornelia Landes, Baris Sayin, Rachel Wallace,
Zeppelin Rental Zeppelin Rental Caterpillar Caterpillar
Ralph is an expert in the rental Cornelia joined Zeppelin Rental Baris joined Caterpillar in Rachel has been with Caterpillar
of construction machines, ten years ago in the marketing November 2020 having worked for 9 years. She is currently in
equipment and containers. Within department. She specializes for twenty years at the Cat the Brand Team working as a
his career at Zeppelin Rental he in internal and external dealer, Borusan. Born in Istanbul, content developer, copywriter
established two rental stores and communications, public relations, Turkey, he studied mechanical and brand instructor. She lives
has been a rental store manager social media and content marketing engineering. Always an with her husband, a Caterpillar
since 2014. Before joining and loves to tell inspiring stories ambitious person who aims high engineer, and young daughter
Zeppelin 30 years ago, he built about the company she works in whatever he is doing, Baris who absolutely loves excavators.
a gas pipeline in Russia. Ralph for and its customers. Cornelia is continually looking to make She often describes her family
also has a passion for driving likes all sorts of food, music and positive changes in every aspect as ‘bleeding yellow’. They live
fast cars, in particular, his Opel travelling with her campervan. of his life. Believing, if you work on the family farm in northern
GSI ‘Flash’. His dream is to one Her favorite holiday destination hard, everything else will follow. Ohio where they enjoy long walks
day see a Nascar-race live. so far has been Albania. through woods and gardening.

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