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PINKY
BLITZ
SOCIAL INFLUENCER
YouTube Gaming
Content Creator
INKY
and Civil Engineer ALFONSO
BLINKY FARJARDO CLYDE
JOEY STONE CUSTOMER TOM GARDOCKI
NASCAR/ RCR eSPORTS Horsepower Site SOCIAL INFLUENCER/
Drives the #8 Cat Car Survey – Global CUSTOMER
on the virtual track PAC-MAN™ Operator Challenge The Dirt Ninja
JAMES KOSNER Regional Finalist
CUSTOMER
JIMAX – Landscaping & Demolition/
Operates Cat Remote Equipment
PAC-MAN™ is iconic; one of the most
famous video games ever developed. This
fall, Caterpillar brought it back center stage, “Plus, we felt everyone could use a few smiles
and a little fun this year. Luckily, BANDAI NAMCO
40 years after its release, as only the Cat (the company behind PAC-MAN) agreed.” behind-the-scenes footage at www.cat.com
Trials could: on a scale of epic proportions. Watch the entire Trial 9: PAC-MAN™ video along with
The two-minute video was shot at the Edwards
Demonstration and Learning Center in Peoria,
The Cat Trial #9 put PAC-MAN and the ghosts IL and features five remotely operated Cat
back on the board with a simple goal: gobble 236D3 skid steers as PAC-MAN and the ghosts.
up all the pellets before the ghosts can get Like the real game, the object is to eat pellets
you. Meanwhile, the classic, electronic chase and earn bonus points using power pellets.
scene features some unique power pellets and
bonuses that only Cat dealers can provide. Fruit bonuses are Cat parts boxes, which allow PAC-
MAN to earn extra lives. Power pellets represent Cat
But it’s more than just a reimagined version of the dealer services that customers use to take on daily
game; the video highlights the technology, the challenges. “This was a great opportunity to highlight
versatility, the agility and the power Cat customers services that Caterpillar and our dealers offer to help
demand in the real world. As well as the unexpected our customers succeed,” explained Kelly Grimm,
challenges they face each day, just like PAC-MAN. Services Marketing Communications Manager with
Caterpillar. “The power pellets represent the Cat App
“It’s Caterpillar’s 95th anniversary and we couldn’t for machine health and tracking, Customer Value
think of a better time to create a video and blend Agreements for hassle-free ownership, Cat Financial
these two iconic brands,” said Archie Lyons, for the right financing and insurance options and
Creative Director for Caterpillar Global Brands. a Cat dealer service truck for repair options.”