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Dear Reader,

This year, we’ve all faced unprecedented Additionally, you read about how new backhoe
challenges. But, through it all, our customers, loaders, Cat Certified Used equipment and
our dealers and our own Caterpillar teams have Customer Value Agreements are helping
found ways to safely continue their efforts to customers lower owning and operating costs.
build a better world. I am proud to say that,
though it is not business as usual here at As we work through this new normal, I continue
Caterpillar, we’re continuing to manufacture to admire how our customers are adjusting
machines, deliver parts and provide services to and adapting by finding new and innovative
support our customers and their essential work. ways to work. I hope you enjoy reading this
latest installment of Cat Magazine. And, that in
In 2020, Caterpillar invested heavily in research doing so, you learn more about our steadfast
and development to set our customers up commitment to our customers’ success.
for success moving forward. This translates
to more than 20 new products and services No matter how your business has changed
coming to our customers in 2021. For this year, we at Caterpillar have your
example, when it comes to new product back. Today, tomorrow and always.
introductions, we feature two next generation
wheeled excavators in this issue, that are Corne Timmermans,
designed for versatility and affordability. Global Construction and
Infrastructure Manager
You can also read about our recent revival of Europe, Africa, Middle East and Eurasia
the Cat Trials, where Cat machines recreate
the iconic PAC-MAN™ game – and take it to an
entirely new level. Admire the precision of the
equipment that built the maze and the remote-
control skid steers as the game’s characters.

WHAT INSPIRES OUR
Contributors

J. Archie Lyons, Caterpillar Alissa Green, Caterpillar Ibrahim Abeeb, Mantrac Marylise Serrano-
Dion, Caterpillar
Archie started with Caterpillar as Alissa joined Caterpillar earlier After graduating with a degree
a video producer in 2005. Today, this year as the Global Brand in electrical and electronics Marylise has spent 23 years at
he is the Creative Director for Team’s Content Marketing engineering, Ibrahim joined Cat Caterpillar, with 18 of those years
the Brand Strategy & Activation Manager. Her team is responsible dealer Mantrac in 2015 as a in commercial roles for BCP
Team in Peoria, working on global for leading brand-level content Sales Support Coordinator. He machines in Europe. Over the
marketing strategies, the creation efforts and trade press promotion. was responsible for territorial last five years, she has worked
of The Cat Trials video series and Prior to Caterpillar, Alissa led sales coordination, in addition on the deployment of new parts
other brand projects. He has done content marketing for Great Wolf to generating and analyzing and services solutions across the
major tradeshows and events, Lodge, a national waterpark parts sales data and project enterprise. Marylise’s interests
including CONEXPO and bauma chain in the U.S., as well as information. Ibrahim was then include reading (especially
China. He has earned several Alliant Credit Union, one of promoted to Product Support crime novels) and sailing.
prestigious global marketing America’s largest credit unions. Sales Representative (PSSR) Like most people she prefers
awards. Archie attended Bradley Alissa has lived in both Spain in 2019. His hobbies include warm, sunny weather, which
has a bachelor’s degree in and Ireland and prides herself reading, traveling and spending is not always in the forecast in
communications/advertising. on being a life-long traveler. time with friends and family. England, where she is based.

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