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ADDED VALUE, TIMES TWO

CONCENTRATE ON THE JOB, NOT MACHINE MAINTENANCE

Caterpillar understands customers are looking for more than just a capable
piece of equipment. Today, added value that lowers owning and operating costs
and increases productivity is in demand. Two ways in achieving that is with the
new Cat backhoe loaders (BHLs) and Customer Value Agreements (CVA).

The Cat BHL series includes the 428, 432, The CVAs offer customers three packages of
434 and 444. Each is a versatile machine that services, all delivering four value promises:
delivers power and torque while providing hassle-free ownership and maintenance,
up to 10 percent more fuel efficiency than the security of expert dealer support and
previous models. With interactive display equipment health management. CVAs are
screens, a powershift transmission, electro available for purchase with a new machine
hydraulic seat mounted controls (432 and and are designed to complement a customer’s
444) and power management modes, this new preference for maintaining equipment. n
series can easily tackle any job in its class.
Additional details at: www.cat.com
When it comes to support, Caterpillar is planning
the January 2021 European launch of a new
suite of customer agreements. “Customer
needs, and the tools they use, continue to
evolve, so we conducted a global Voice Of
The Customer survey to understand what they
need to run their machines and businesses
more effectively,” said Marylise Serrano-Dion,
EAME CVA Program Manager with Caterpillar.

THE CVA 01 | HASSLE-FREE OWNERSHIP
Customers can include the cost of a CVA into monthly machine payments at the
FOUR-VALUE same financing rate as the machine. Or, a CVA can be financed separately.*

PROMISE *Subject to restrictions and availability. Additional terms and conditions
may apply. Contact your Cat dealer for more information.
A flexible, tiered plan that focuses on four value
promises to lower customer costs, reduce or eliminate
02 | The Cat dealer monitors the equipment and ships the right Cat Parts to
time spent on maintenance and to reduce downtime. HASSLE-FREE MAINTENANCE

the customer’s location on schedule for maintenance. Optional dealer
services include trained professionals who can work with customers’ schedules to
minimize downtime. “No matter how customers prefer to handle maintenance and service,
Genuine Cat Parts, can extend component life by up to 50 percent,” Marylise told us.

14 Cat Magazine