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Dear Reader,

We have all come a long way since more In addition, Caterpillar and our dealers
than a year ago. When the pandemic struck, continue to invest in Retail Transformation to
we stared down uncertainty to overcome improve the customer experience, especially
challenges we’d never seen before. Together, in digital spaces. And, as our customers’
we rose to the unprecedented occasion, requirements evolve, we continue to strive to
adapted, and in many cases, improvised, support their business needs, not by meeting
to safely help our customers succeed. their expectations, but by exceeding them.

As we come closer and closer to a return We are also strengthening our focus on
to normal, I know we will all stay the course sustainability. In our article about the Cat
and take what we learned to continue Certified Rebuild Program, we talk about how
to provide the best machines, solutions we are bringing new life to machines while
and services. Accordingly, Caterpillar saving customers money and lowering the
continues to heavily invest in new products, carbon footprint. And you’ll read about how
machines and aftermarket segments to Cat dealer Borusan in Turkey is working with
help our customers build a better world. Dalbay-Akbay, a mining and quarry company,
to add value and improve the customer
In this edition, you will see how Caterpillar is experience through Cat Certified Used
changing the game with Smart Attachments, equipment and Customer Value Agreements.
how our products and services in Israel are
contributing to a family business’s success, Please enjoy this new edition of Cat Magazine. I
and how our partnership with MotoGP hope it provides a view into some of the amazing
rider Jack Miller helps further connect the work our customers are doing across the globe.
Cat brand with prospective customers.
®
Chris Monge,
Industry Manager EAME, Building
Construction Products
WHAT INSPIRES OUR
Contributors

Rebecca Mulligan, Ali Yavuzyigitoglu, Gil Pinkas, I.T.E - Israel Marina Iordan,
Caterpillar Borusan Tractors & Equipment Caterpillar

Rebecca joined Caterpillar Ali joined Cat dealer Borusan With more than 14 years of Marina was born in Slovakia,
in 2015 at the Customer & in 2014 as a service engineer experience in the marketing and raised in the South of France
Training Facility as part of the in Istanbul. After two and half digital fields, Gil has worked and lived in Belgium, Ireland,
Event Management Team. years he earned the position of the last six years as the media Spain and Dubai before landing
Now with Building Construction technical communicator for the manager at I.T.E, the Israeli at Caterpillar in Geneva. She is
Products, she is a marketing Track-Type Tractors, Paving and Cat dealer. Gil specializes in specialized in digital marketing,
communications specialist in Energy & Transportation product editorial writing, social media, audience engagement and global
event execution for Europe. Her groups. Since 2018, he has digital campaigns and data driven launch campaigns for the art
favorite Caterpillar memory is worked as a Rental & Used fleet marketing. His true love is for and culture, luxury goods and
managing the 2019 Cat European supervisor, covering six countries’ the written word and how it can hospitality sectors. Today, her role
Operator Challenge final in fleet operations. His hobbies are affect the right target audience. at Caterpillar includes marketing
Malaga. Rebecca has a degree mechanics, cycling and movies. Gil’s hobbies include running, communications planning, new
in psychology, and her interests He also plays a traditional wind playing basketball, watching product introduction strategies
include interior design and instrument called the Ney. sports and consuming lots of and lead generation. Her interests
travelling, especially throughout news from around the globe. include crime novels, Bikram
the UK with her daughter. yoga, visual arts and dogs.

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