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Dear Reader,

I don’t need to tell you that the last few years GET Advansys™ system is reaping benefits
have been difficult for all of us, and yet we, for our customers’ businesses and our own.
as a company, continue to perform strongly.
Even though we were impacted by things As are a host of other initiatives that include
we could not control, we can all be proud of our Built to be Rebuilt scheme, which prolongs
how well we delivered for those we could. the life of Cat equipment. And our Customer
Value Agreements (CVAs) that allow our
One of the reasons we’ve done so customers to focus on their business, while
well is the focus on understanding our Caterpillar and our dealers concentrate on the
customers’ needs. Whatever their size. maintenance and repair of their machines.

In this edition of Cat Magazine, you’ll read We have learned so much in the past two
about how our support in helping a mushroom years as we worked under extraordinary
farmer who not only realised his ambition conditions. It’s worth reminding ourselves
of owning a Cat machine and grew his just how resilient we have been.
®
business, but gained us a loyal customer in
the process. You will also discover how the I wish you all good health and look forward to
Covid restrictions on gatherings resulted in a our continued success in the coming year.
mini-series of beautifully shot and captivating
films on what really happens in a quarry. Herwig Peschl
Aftermarket Sales Manager
We also see Cat dealers focusing more on EAME/Asia-Pacific
offering services that help support our customers
and drive their business. Something perfectly
illustrated in an article from the dealer in France
that explains how the upgraded mixed fleet

WHAT INSPIRES OUR
Contributors

Martin Jauretche, Jan van Steenbergen, Helge Landberg, Avesco Burcu Çalışkan
Caterpillar Pon Equipment Akdağ, Borusan
Helge has been at Avesco for
Martin was born in France but Born in the Netherlands, Jan first the last 4 years as Content Burcu has been with Borusan
raised in Spain. His career, as studied mechanical engineering Manager. Before which he Group for 14 years. She
Aftermarket Sales Rep, has before going on to attend business worked in communications and has a masters degree in
taken him around the world, school. A combination that has PR for a German construction Strategic Marketing and
having worked in both France proved to be the perfect fit for his company, a Swiss newspaper and Brand Management. And is
and America. He’s also fluent in job at Pon Equipment as Project an agricultural feed production currently Borusan’s Marketing
three languages and believes that Manager. When not working he company. What he loves most Communication Leader in Turkey.
a day without some fun in it, is has a passion for making things about his job is being able to Whenever she can she loves
never a good day. He is also a big out of wood and steel, anything learn from people with real to go travelling with Burak, her
fan of zombies and loves surfing. from furniture to boat interiors. expertise in what they do. When husband and their twins, Beren
not at the office, he continues to and Barkin. She is also a sleep
work, as a dad of two children. coach, helping mums around the
world get a good night’s sleep.

Cat Magazine 3