Page 19 - 2366-JA_Delmas-GB
P. 19
Landing page:
cat.com/
SecretLifeOfQuarries
“Whichever machine we make use of,
picking the right bucket
and ground engaging tools
- and keeping these sharp -
can be the difference between
making a profit and just making a mess.”
mad idea we came up with - then tried to make the idea The final six films each cover a separate part of the quarrying
even madder - and always found a way to make it happen. process; Overburden Removal, Extraction, Hauling, The
So dancing diggers became waltzing excavators, faking a Yard, Maintenance and Sustainability. The series will be
blast became blowing up half a quarry, that kind of thing. We released in French, Spanish, German, Polish and Italian.
knew from very early on that this was going to be a special
project and that we had a rare opportunity to do something All of which will be available online. Just
that makes real waves across the whole quarrying world. remember to bring your popcorn. ■
Hence, every episode saw us trying to ‘beat’ the previous
one in terms of scale, beauty and, well, mentalness.”
Equally unexpected was the voice over artist they ended
up with as Peter explains, “Between us, we must have
listened to dozens of voices, but we kept coming back to
Chloe Massey, who blew us away. Hearing a female voice
narrating the film added to the sense of mystery and secrecy.
So much so that every dealer who has had to re-record the
voice over for local languages has opted for a female too.”
Cat Magazine 19