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Quarry equipment in a starring role
ROLL

CAMERA

AND…

ACTION!

A QUARRY GIVES UP ITS SECRET LIFE IN
A BEAUTIFUL SERIES OF SHORT FILMS.

Over the last two years, Covid has
presented all of us with many problems,
forcing us to be more and more inventive
in finding solutions. Few, however, will
be as visually stunning as the films
created to replace Quarry Days.

A hugely popular part of Caterpillar’s calendar is Quarry Days. Mainly because they couldn’t find an example of anyone
In this bi-annual event, industry insiders and Cat customers having shot a film about what happens at a quarry.
®
get the chance to visit a quarry, try out the latest Cat machines,
learn new techniques and generally have fun while doing it. The creative agency proposed to shoot everything
at night when the quarry looked more atmospheric,
Faced with restrictions on in-person gatherings brought giving the film a truly cinematic feel. As Gary explains,
about by Covid and subsequent postponements and “We wanted it to be educational, informative but not a
cancellations, Peter-Valentin Sauter, Market Professional hard sell. We wanted people to enjoy it from wherever
Caterpillar Global Customer Solutions, EAME, was faced they came from, or from whatever level of experience
with having to find something virtual to replace it with. they have.” An added complication was having to
shoot at two different quarry sites, one in Spain and
Getting together with fellow Caterpillar marketeers, Gary another in Germany, borrowed from Schwinger.
Martin from Caterpillar Heavy Construction Industries and
Serena Janssen, Marketing Consultant, they immediately The creative agency was equally impressed with how
dismissed anything obvious until finally landing on the idea the Caterpillar team pushed them, with the art director,
of a series of short films to show the quarrying process. Martu Germinario Rodriguez, praising them for their
courage and vision. “The Caterpillar guys loved every

18 Cat Magazine