Page 11 - 2366-JA_Delmas-GB

With Cat machines’ reputation for high quality a
given, it is this attention to detail and focus on
customers’ needs that builds confidence and
long-term relationships. But equally important
is the aftersales service that Borusan can offer,
where speed can often mean the difference
between making a profit or making a loss.
Once more, Orhan explains the customer
perspective, “The mushroom business is a very
meticulous business with zero tolerance to
failure. Each stage must be completed within
minutes. So, the machines need to work properly
and perform when needed. For this reason,
maintenance of the machines is also very
important. We have been working with Borusan
for four years now, and we entrust them to
maintain and service our Cat machines. We also
call them when we have a problem, and they
always get back to us within a day. Sometimes,
they’ve even been able to solve our problems
by giving us instructions over the phone.”

For Burcu Çalişkan Akdağ, another member
of the Borusan team working with Pema
Mantar, this is really at the heart of what she
does. “We are in the relationship business.
So, it is important that they know they are the
center of what we do. It makes no difference
to us how big or how small they are. They
get treated exactly the same way – as the
most important person in the room.” ■

Cat Magazine 11