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Cat customer service delivers
®

DREAMS REALLY
HOW CATERPILLAR HAS HELPED A MUSHROOM FARM GROW

DO COME TRUE

Orhan Pembe, founder and CEO of Pema Mantar,
started his mushroom farm in 1989 to supply
the highest quality fresh and dried mushrooms.
Today, he produces over 10 tonnes of them
per day and employs over 100 people.

“When we first started our business, we worked
by hand. As our activities increased, our need
for machinery increased. At that time, machines
were only used by government firms. So, we
used buckets and modified tractors. I can
remember I was always envious when we
encountered Cat machines on our trips abroad,”
®
explains Orhan Pembe, who adds proudly, “Now
though, it is a different story, because we have
Cat 906K and 924K loaders and a Cat TH357D
telehandler. All our machines are Cat machines.”

Alp Aral, product manager at Borusan, the Cat
dealer in Turkey, picks up the story. “When
we start working with a new customer, it’s
important that they understand we are not
just trying to sell a unit but to find a solution
for them, so it’s important we understand
the needs of their business. So, once the
sales rep has visited them, they get together
with people like me in the product group
before recommending the right machine.”
We also call them when we
And Orhan couldn’t be happier with his
have a problem, and they purchases. “Since the machines are very new,
always get back to us within the technology they have is also very up to date.
It means our work is completed in a shorter
a day. Sometimes, Borusan time. Since the torques are adjusted very well
has even been able to solve on the machine, the machine can reach the
target even before loading. It also performs
our problems by giving us unbelievably in terms of savings. We estimate
instructions over the phone. we’re saving 20%-25% on fuel now. I also have
to mention the interior; the cabin, console and
Orhan Pembe, founder and viewing distances provide a comfortable drive.”
CEO of Pema Mantar, Turkey