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Cat  customer service delivers
                                                ®

             DREAMS REALLY
              HOW CATERPILLAR HAS HELPED A MUSHROOM FARM GROW





             DO COME TRUE

















                                                              Orhan Pembe, founder and CEO of Pema Mantar,
                                                              started his mushroom farm in 1989 to supply
                                                              the highest quality fresh and dried mushrooms.
                                                              Today, he produces over 10 tonnes of them
                                                              per day and employs over 100 people.



                                                                          “When we first started our business, we worked
                                                                          by hand. As our activities increased, our need
                                                                          for machinery increased. At that time, machines
                                                                          were only used by government firms. So, we
                                                                          used buckets and modified tractors. I can
                                                                          remember I was always envious when we
                                                                          encountered Cat  machines on our trips abroad,”
                                                                                      ®
                                                                          explains Orhan Pembe, who adds proudly, “Now
                                                                          though, it is a different story, because we have
                                                                          Cat 906K and 924K loaders and a Cat TH357D
                                                                          telehandler. All our machines are Cat machines.”

                                                                          Alp Aral, product manager at Borusan, the Cat
                                                                          dealer in Turkey, picks up the story. “When
                                                                          we start working with a new customer, it’s
                                                                          important that they understand we are not
                                                                          just trying to sell a unit but to find a solution
                                                                          for them, so it’s important we understand
                                                                          the needs of their business. So, once the
                                                                          sales rep has visited them, they get together
                                                                          with people like me in the product group
                                                                          before recommending the right machine.”
                      We also call them when we
                                                                          And Orhan couldn’t be happier with his
                        have a problem, and they                          purchases. “Since the machines are very new,
                     always get back to us within                         the technology they have is also very up to date.
                                                                          It means our work is completed in a shorter
                      a day. Sometimes, Borusan                           time. Since the torques are adjusted very well
                      has even been able to solve                         on the machine, the machine can reach the
                                                                          target even before loading. It also performs
                       our problems by giving us                          unbelievably in terms of savings. We estimate
                     instructions over the phone.                         we’re saving 20%-25% on fuel now. I also have
                                                                          to mention the interior; the cabin, console and
                          Orhan Pembe, founder and                        viewing distances provide a comfortable drive.”
                        CEO of Pema Mantar, Turkey
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