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Dear Reader,

We have all come a long way since more In addition, Caterpillar and our dealers
than a year ago. When the pandemic struck, continue to invest in Retail Transformation to
we stared down uncertainty to overcome improve the customer experience, especially
challenges we’d never seen before. Together, in digital spaces. And, as our customers’
we rose to the unprecedented occasion, requirements evolve, we continue to strive to
adapted, and in many cases, improvised, support their business needs, not by meeting
to safely help our customers succeed. their expectations, but by exceeding them.

As we come closer and closer to a return We are also strengthening our focus on
to normal, I know we will all stay the course sustainability. In our article about the Cat
and take what we learned to continue Certified Rebuild Program, we talk about how
to provide the best machines, solutions we are bringing new life to machines while
and services. Accordingly, Caterpillar saving customers money and lowering the
continues to heavily invest in new products, carbon footprint. And you’ll read about how
machines and aftermarket segments to Cat dealer Borusan in Turkey is working with
help our customers build a better world. Dalbay-Akbay, a mining and quarry company,
to add value and improve the customer
In this edition, you will see how Caterpillar is experience through Cat Certified Used
changing the game with Smart Attachments, equipment and Customer Value Agreements.
how our products and services in Israel are
contributing to a family business’s success, Please enjoy this new edition of Cat Magazine. I
and how our partnership with MotoGP hope it provides a view into some of the amazing
rider Jack Miller helps further connect the work our customers are doing across the globe.
®
Cat brand with prospective customers.
Chris Monge,
Industry Manager EAME, Building
Construction Products
WHAT INSPIRES OUR
Contributors

Rebecca Mulligan, Ali Yavuzyigitoglu, Borusan Gil Pinkas, I.T.E - Israel Marina Iordan, Caterpillar
Caterpillar Tractors & Equipment
Ali joined Cat dealer Borusan Marina was born in Slovakia,
Rebecca joined Caterpillar in 2014 as a service engineer With more than 14 years of raised in the South of France
in 2015 at the Customer & in Istanbul. After two and half experience in the marketing and and lived in Belgium, Ireland,
Training Facility as part of the years he earned the position of digital fields, Gil has worked Spain and Dubai before landing
Event Management Team. technical communicator for the the last six years as the media at Caterpillar in Geneva. She is
Now with Building Construction Track-Type Tractors, Paving and manager at I.T.E, the Israeli specialized in digital marketing,
Products, she is a marketing Energy & Transportation product Cat dealer. Gil specializes in audience engagement and global
communications specialist in groups. Since 2018, he has editorial writing, social media, launch campaigns for the art
event execution for Europe. Her worked as a Rental & Used fleet digital campaigns and data driven and culture, luxury goods and
favorite Caterpillar memory is supervisor, covering six countries’ marketing. His true love is for hospitality sectors. Today, her role
managing the 2019 Cat European fleet operations. His hobbies are the written word and how it can at Caterpillar includes marketing
Operator Challenge final in mechanics, cycling and movies. affect the right target audience. communications planning, new
Malaga. Rebecca has a degree He also plays a traditional wind Gil’s hobbies include running, product introduction strategies
in psychology, and her interests instrument called the Ney. playing basketball, watching and lead generation. Her interests
include interior design and sports and consuming lots of include crime novels, Bikram
travelling, especially throughout news from around the globe. yoga, visual arts and dogs.
the UK with her daughter.

Cat Magazine 3