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Dear Reader,

With 2023 well underway now, I am happy to There is also a feature on the new and improved
say that Caterpillar continues to thrive in these Malaga Demonstration and Learning Center
challenging times. I also want to underline the (MDLC) that has recently opened a new
importance of staying true to our core principles, technology experience center to showcase
customer-centric ethos and our continued Caterpillar’s continued desire to make our
focus on dealer operational efficiency. machines smarter, faster, and better.

In this edition of Cat Magazine, you’ll With the commitment and energy of the
®
discover how we are building life-long loyalty Caterpillar employees, the dedication of
and trust with customers through our Field the dealer network and the leadership and
Follow Program. Selected customers are drive of our customers, I am convinced
given new machines to road-test ahead we’ll continue to help our customers build a
of production so that they can influence better, more sustainable world in 2023.
and improve on the final design.
Christophe Pelé
Find out how our Next Generation machines Caterpillar Senior Vice President
are pushing the boundaries with assisted Europe, Africa, Middle East
technologies like Cat Payload, E-Fence, Grade and Eurasia Distribution
Assist, and Cat Grade, as well as Caterpillar’s
role with the Project Green, a vast agricultural
project in Sudan that intends to turn 170,000
acres of the Nubian Desert into arable land.

WHAT INSPIRES OUR
Contributors

Yasir Mohammed Ahmed Dilara Theresia Nezahat Mikko Raiskio, Jens Christian
Elhajj Mustafa, DAL Group Schulte, Caterpillar Avesco Finland Bang, Caterpillar
Having gained a Bachelor’s Having gained a Bachelor’s in Graduating from Bangkok Having joined Caterpillar over
in Engineering and a Master’s Media Management, Dilara has University in 2008 with a 24 years ago, Jens has been a
in Business, Yasir has spent worked for Disney and Ferrari Bachelor’s of Business bit of a nomad, having worked
most of his working life within before gaining a place on the Administration (BBA), Mikko in Istanbul, Rome, Milan and
DAL Group, where today he is Graduate Program in Caterpillar joined, Witraktor as a sales and Paris. Currently, he is a product
General Manager of Sutrac, the Global Rental & Used Equipment operations planning manager. marketing consultant for Medium
authorized dealer of Caterpillar Services Marketing. When not Today he is product manager Wheel Loaders (MWL) in EAME.
Earthmoving Machines, Power communicating the benefits for large and mining machines Outside of work, his passions
Generation, Genuine Spare Parts of Caterpillar, Dilara can be at the Cat dealership, Avesco are cycling, he averages
& Services in the Republic of found painting, working at the Finland. A passionate follower 6,000km per year, and cross-
Sudan. When not working, he local animal shelter or playing of Arsenal in the British Premier country skiing, entering the
enjoys traveling with his wife. volleyball and the saxophone. League, he hopes one day to Worldloppet race every year.
visit the Emirates Stadium.

Cat Magazine 3