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Construction Technology

THE MALAGA DEMONSTRATION AND LEARNING
CENTER (MDLC) HAS BEEN DELIVERING THE ULTIMATE
LEARNING.
IMMERSIVE CATERPILLAR EXPERIENCE SINCE 1971

EXPERIENCING.

HAVING FUN.

Located on over 260 acres in the Costa del Sol, Spain, where the
mild climate allows year-round operation, this outstanding and
unique facility brings you up close and personal with everything
that makes Caterpillar such an extraordinary company.

Fully staffed with specialized training instructors and With the shortage of qualified labor, employee recognition
experienced support staff, the MDLC is an unmatched location has become an important tool to attract and retain talent.”
for running seminars, product demonstrations and other learning
activities in a relaxed atmosphere. And now it’s even better During these product demonstrations, it became evident that with
with the all-new Caterpillar Malaga Technology Experience. A so many different audiences with varying experiences, it wasn’t
dedicated space to explore the very latest technology features always easy or relevant to go into specific details or answer
loaded into Cat equipment. With 11 different modules, each individual questions. “So, we got the team here together, and
one offering a deep dive into specific Cat technology products. we came up with the idea to create a space where customers
can directly interact with the technology, but without having to
Who better to explain more than Maurice Manders, MDLC be in the cab of a machine.” But taking the technology out of the
Director. “Our visitors come for different reasons; sometimes equipment and bringing it into an exhibition space where people
to gather information, others want to see the productivity gains with different backgrounds and language capabilities can easily
with their own eyes, or want to experience the equipment see the benefits of the technology was not so simple to do.
operations to ensure that they make the right purchase
decision. Other times, company management wants to From then on, it was a collaborative experience. “Our team
recognize employees by providing unique experiences like of experienced demonstrators, who know best about the
hands-on training, equipment demonstrations, and events. benefits of technology on the jobsite, worked together

10 Cat Magazine